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Slide See why
SkinDNA® technology is the leading technology in Skin Genomics
See why SkinDNA® is the leading technology in skin genomics Industry leading technology

Our IP

Discover the technology
behind SkinDNA®

Our Genetic Markers

16+ Genetic Markers

SkinDNA® tests a proprietary combination of 16 core genetic markers (SNPs) and dozens of secondary genetic markers.

Positioned in specific skin categories these gene combinations have been shown to play a role in skin protection, premature aging and determining future wellbeing of our skin.

What makes our research better than the rest?

The field of genetics is growing and what we now know is that there is no single gene responsible for a single trait.

For example it takes multiple genes working together to create healthy skin.

SkinDNA® is the only skin test on the market that combines multiple genetic markers together within a single category allow us to create a much more in-depth picture of how your skin is functioning.

Real-time lifestyle data

Lifestyle Data

Skin aging is a balance between your genetics and your environment. SkinDNA® utilises real-time lifestyle data to allow us to help understand the relationships between specific lifestyle factors and gene results.*

*About the data:
The lifestyle data we collect does not affect your DNA result, but it does form a vital part in our ongoing research into skin aging.

Why is it important we collect this information?

Lifestyle data is useful in discovering DNA connections.

Using lifestyle data collected from all age ranges allows us to longitudinally study the aging process and associated trends which then support the scientific evidence for the genes we test.

For example, we can look at lifestyle to discover specific DNA outcomes that correlate with visible traits, such as skin color, hair color and eye color.

Our Global Database

Global Database

SkinDNA® has established one of the worlds’ largest dermagenetics databases with more than 2 million DNA profiles*

*Our database:
Stored securely, our data is made up from thousands of population wide studies making SkinDNA® a leader in identifying the relationships between DNA and skin aging.

Why is the size of the database important?

With over 12 years of data collection, our database represents one of the largest privately held dermagenetics databases in the world.

Our data allows us to discover distinctive skin aging traits that are shared between groups of people.

As the original inventors of the skin genomics industry, we have been able to collect and observe large datasets from different populations and age groups in order to map skin aging trends in younger people and learn how they manifest in older populations.

The larger the dataset the more precise and accurate genetic information becomes.

Our Algorithms

Our Proprietary Algorithms

SkinDNA® algorithms are key to our insights.
Our proprietary algorithms carefully analyze insights from your DNA in order to reveal your skin’s genetic strengths and weaknesses, and provides you with meaningful results and personalised solutions that are easy to understand .

What is the DG-Therom™?

Proprietary algorithm that combines your DNA information into a simple score for each skin category.  

What is the Mazy Scale™?

Visually represents the skins genetic risk factors portrayed across the skin aging processes of skin.

Our Recommendations Engine

Our software has the ability to analyse and extract insights from large, complex datasets to reveal patterns and trends leading to recommendations for a unique array of topical, nutritional and professional treatments based on our DNA testing and statistical outcomes.

Brands powered by SkinDNA® Technology

Brands powered by SkinDNA® Technology

SkinShift Powered by SkinDNA Technology
Know Beauty
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Skincare DNA Powered by SkinDNA Technology
Caligenix powered by SkinDNA Technology
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